Multiply by 4 Linux Adoption
Across Europe

Linux is Ready for Take-off

• Excellent computer OS easy to install and use (Zorin, Mint,…)
• Excellent computer refurbishers with good user support (Backmarket, reBuy, AsGoodAsNew…)
• A huge community of Linux enthusiasts

Overcoming the Adoption Barriers

While Linux dominates 90% of servers, the 4% desktop share is limited by psychological and support hurdles:

• 50% Perceived Complexity
• 30% Software Availability
• 20% Lack of Support

It is proposed to create a European foundation in order to foster a real explosion of Linux & Open source end-users

A three-pillar strategy is designed to develop a massive user base:

Pillar 1: Massive Communication

• Launch high-impact Mainstream Media Campaigns to normalize Linux usage.
• Utilize TikTok and Reels to reach younger demographics with short-form content.
• Focus messaging on ‘No Viruses, No Subscriptions’ as the core value prop.
• One-Hour Migration Guides to lower the perceived complexity barrier.

Pillar 2: Multilingual User Support

• Hybrid Support Platform: Integration of AI-driven first response with human escalation for complex issues.
• Linux Angels Network: A dedicated volunteer network providing the localized assistance users currently lack.
• Scale of Support: Available in multiple European languages to ensure local accessibility.

Pillar 3: Computers & Devices EU Ecosystem

• Partnering with European leaders to provide pre-installed Linux systems.
• Scaling successes like the 120,000 public PCs converted in Catalonia.
• Collaboration with European computers and smartphone providers for eco-friendly tech alignment.

Economic Model and Funding

• €800K Initial Budget: Total funding required for platform launch and initial media blitz.
• €500K Media Investment: Dedicated spend for mainstream awareness and social campaigns.
• €50K Sponsor Commitment: Annual target contribution per founding sponsor to drive growth.
• 4x Target Growth: Strategic multiplier to reach 16% market share within four years.

Call to Action for Sponsors

• Commit Support: Join as a founding sponsor with a €50k annual commitment.
• Join Steering: Help shape the foundation’s strategic roadmap and priority campaigns.
• Launch Phase: Deploy the ‘Linux Angels’ platform and initial media campaigns.
• Scale Adoption: Achieve the 16% market share target through continuous growth.

Contact Eric LE BIHAN

About Eric LE BIHAN

The Linux penguin logo, free of rights, was designed by Larry Ewing.